Hey there!

Team Ketto salutes your awesomeness! Starting an online fundraiser has already begun adding to your good karma! Woohoo!

Your support for this social cause will go a long way in raising awareness and funds.

Team Ketto is with you every step of the way. If you have any queries, shout-out via email (info@ketto.org)
or phone call (022-33578152) any time through your crowdfunding (a.k.a. online fundraising) journey.

Make Contact

Once your fundraiser page is ready, it's time to reach out to your supporters! Here are some tricks of the crowdfunding trade:

The FIRST THREE and LAST THREE DAYS of your fundraiser are super important. These periods are when your fundraiser gathers the most momentum. So get started!

  • Stage 1: Divide your social circle into an inner circle (friends, family, colleagues) and an outer circle (old friends, distant relatives, ex - colleagues etc.).
  • Stage 2: Reach out to your inner social circle first - friends, family and colleagues. They are most likely to give because, well, they love you. And because they can feel your passion for the cause.
  • Stage 3: Reach out to your outer circle next - old friends, distant relatives, ex - colleagues etc. When they see you've already got supporters giving to your fundraiser, it will make them want to join in as well.

Here's the funny thing - research suggests that when a fundraiser is closer to its goal, people feel their contribution will be more effective. So fundraisers that already have some support tend to get even more support! This is the jumpstart your outer circle needs to make them want to give to your fundraiser!

Aim to get 25% of your funding goal through 10 - 15 people from your inner circle. Your outer circle should then help keep the momentum going.

Good Communication

Social media is great, but nothing beats direct contact (chatting face-to-face, direct emails, a personal Facebook or Whatsapp message). So when you begin touching base with your circles, direct, personalized communication is key!

Social media is still your loyal pal, of course! Use your Facebook status, Twitter and other social media to talk about your fundraiser. Let the world know the cool stuff you're up to!

Oh, remember to always include your fundraiser page link in any communication!

Gratitude

It pays to say 'thank you'!

When you show gratitude, it makes your supporter feel all fuzzy-happy. This often leads to them giving to your fundraiser again and/or getting more involved in spreading the word. Isn't that nice?

Team Ketto will help you here by sending you an email notifying you each time a supporter gives to your fundraiser.

Here's another trick: If you thank supporters within 48 hours of their contribution, they are more likely to give again! We kid you not!

  1. Calling your supporter is the best method.
  2. A personal email is next best.
  3. Social media is good too, since it acknowledges their support on a public forum. Remember to tag your supporter!

Progress Updates

Share your fundraiser's progress with your supporters. Why? Because:

  • It is gratifying for them to know. Remember the fuzzy feeling?
  • It engages them. It's nice to be made to feel involved.
  • As a result, they begin to get more involved, i.e. they may give to your fundraiser again and/or help you spread the word.

So email your supporters the fundraiser updates. A good idea is to also post updates on social media, so those friends and acquaintances who haven't been mesmerized by your awesomeness finally are!

Frequency

Updating your supporters every day is not a good idea, but you can stagger your communication according to the length of your fundraiser. A weekly update is okay.

Content

Content is king! Here are some Ketto Keys to effective communication!

Email - Introductory Email

  • Make it personal, humorous, and heartfelt
  • Talk about why you are fundraising, what the cause means to you and how long you've been supporting the cause
  • Talk about how the funds will create an impact. Use an individual story to illustrate this. It's easier to connect to an individual story than an infinite number's.
    Eg. Little Riya is an orphan who is bright and has so much potential. You can be the bridge to her dream of being an astronaut! Her future is in your hands!
  • Introduce the NGO briefly, to assure people it is reputed
  • Mention how you too have contributed to the fundraiser
  • Include the fundraiser page link
  • Ask them to share the fundraiser link on social media

Follow - Up Email

  • Talk about how the NGO has been doing amazing work for our country's underprivileged
  • Talk about how far your fundraiser has reached and the distance you still need to go
  • Add the fundraiser link and ask your network to join the movement in support
  • Ask them to share the fundraiser link on social media

Wrap - Up Email

  • Talk about the great response and messages you have received and how the experience has been
  • Share press coverage of the NGO, if any
  • Share the progress of the fundraiser page
  • Share the fundraiser link and ask your network to share it on social media

Post - fundraiser Email

Thank everyone for their support!

Social Media - Facebook, Twitter, Linkedin, Whatsapp, SMS

Introductory Post

  • How you have started a fundraiser page for the cause and are aiming to raise XYZ amount and need the support of everyone to create this impact.
  • Mention how you too have contributed towards the cause
  • Ask everyone to share/retweet the post/link

Follow - Up Post

  • Share progress and timelines
  • Share info on how these contributions are going to help
  • Ask everyone to share/retweet the post/link

Wrap - Up Post

  • Share progress and timelines
  • Share videos if any
  • Ask everyone to share/retweet the post/link

Post - fundraiser Post

Thank everyone for their support!

That's all, folks!